We Play With Matches
juLuv is a locally-based matchmaking service available to singles living in and around the Atlanta area. While we primarily serve the Jewish community, we are open to trying to match anyone who takes the time to fill out our form.
The Inspiration
The Atlanta community is filled with Jewish singles of all ages and stages. Over the last two decades, the available options for organically meeting someone versus online dating have changed the way people connect. Unfortunately, this has not always been effective in addressing the needs of singles.
While online dating was developed as a tool to address this problem, many individuals have real difficulty leveraging these sites in order to find a meaningful relationship – or even just a date. It is at this point that single Jews often feel forced to look outside their culture to find a long-term relationship, resulting in a presently declining culture.
This is why the reliability and accessibility of a personal Jewish matchmaking program is both effective for singles, as well as appealing to the greater Jewish community, many of whom believe that this direct approach to continuity can really make a difference.
juLuv in the News
 'Matchmaker, Matchmaker' |  Dating Over 40: What Men and Women are Really Saying |  juLuv Brings Dating Back to Basics |
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Who We Are
Beth Shapiro Friedman
Beth Shapiro Friedman has been informally matchmaking more than 20 years. In addition to helping individuals find their mate and become part of an enduring couple, she thrives on connecting people in order to enhance their lives. She is considered "the connector of all things" among young families in the Atlanta Jewish community. As the “go-to” person for finding physicians, babysitters, or helping families make connections when joining a school, Beth is also known for reaching out to those who are new to Atlanta, to help ease their transition and make them feel welcome in the community.
Beth is originally from New Hampshire and migrated south to attend Emory University in 1989. She earned her BA in psychology and then went on to obtain her teaching certificate, as well as a Masters in counseling. Beth taught grades K-5 in Atlanta, North Carolina and Virginia, forming lasting connections with students and their families in each location. She is an active leader and volunteer for the AA Synagogue, ORT Atlanta, Hillels of Georgia, JF&CS & Aurora Day Camp, Georgia's first full-summer day camp for children with cancer and their siblings, offered free of charge. Beth and her husband, Jared, were set up on a blind date in 1998. They married in 2000 and together, have three sons.
Beth is deeply committed to Judaism and sharing that commitment with the next generation...L'dor V'dor. She is excited to be combining her passion for helping people make connections with her professional expertise and her dedication to Judaism.
Jenna Leopold Shulman
Connecting people to one another has been an integral part of who Jenna is. Long before social media, Jenna was someone that everybody called when they needed a connection – a roommate, a job, a friend, a date, a plumber. She has a long track record of matches (romantic and non-romantic alike!), many resulting in true success.
In 2012, she was recognized as one of the Alexander Muss High School in Israel’s (AMHSI) 40@40 and in 2014, she was named one of Atlanta's Top 40 Under 40 by the Atlanta Jewish Times. In 2015, Jenna was also named as an outstanding example of a Jewish community innovator. Additionally, she has served on numerous steering, leadership and advisory committees, both in and outside the Jewish community, for many years.
Originally from Miami, Jenna has been in Atlanta for over 20 years and is married with two sons. Additionally, Jenna serves as the full-time CEO of JELF (Jewish Educational Loan Fund), a non-profit organization that is dedicated to helping students pay for college or other forms of higher education, a position she has held since 2014.