The Atlanta community is filled with Jewish singles of all ages and stages.  Over the 10-15 years, the available options for organically meeting someone versus online dating have changed the way people connect.  Unfortunately, this has not always been effective in addressing the needs of singles. 

While online dating was developed as a tool to address this problem, many individuals have real difficulty leveraging these sites in order to find a meaningful relationship – or sometimes just a date. It is at this point that single Jews are feeling forced to look outside their culture to find a long-term relationship, resulting in a presently declining culture. 


This is why the reliability and accessibility of a personal Jewish matchmaking program is both effective for singles, as well as appealing to the greater Jewish community, many of whom believe that this direct approach to continuity can really make a difference

Who We Are

Beth Shapiro Friedman

Beth Shapiro Friedman has been informally matchmaking more than 20 years.  In addition to helping individuals find their mate and become part of an enduring couple, she thrives on connecting people in order to enhance their lives.  She is considered "the connector of all things" among young families in the Atlanta Jewish community.  As the “go-to” person for finding physicians, babysitters, or helping families make connections when joining a school, Beth is also known for reaching out to those who are new to Atlanta, to help ease their transition and make them feel welcome in the community.  


Beth is originally from New Hampshire and migrated south to attend Emory University in 1989.  She earned her BA in psychology and then went on to obtain her teaching certificate, as well as a Masters in counseling.  Beth taught grades K-5 in Atlanta, North Carolina and Virginia, forming lasting connections with students and their families in each location.  She is an active leader and volunteer for the Davis Academy, AA Synagogue & ORT Atlanta, a global non-profit organization dedicated to education.  Beth and her husband, Jared, were set up on a blind date in 1998. They married in 2000 and together, have three sons.

Beth is deeply committed to Judaism and sharing that commitment with the next generation...L'dor V'dor. She is excited to be combining her passion for helping people make connections with her professional expertise and her dedication to Judaism. 

Jenna Leopold Shulman

Connecting people to one another has been an integral part of who Jenna is.  Long before social media, Jenna was someone that everybody called when they needed a connection – a roommate, a job, a friend, a date, a plumber.  She has a long track record of matches (romantic and non-romantic alike!), many resulting in true success.


In 2012, she was recognized as one of the Alexander Muss High School in Israel’s (AMHSI) 40@40 and in 2014, she was named one of Atlanta's Top 40 Under 40 by the Atlanta Jewish Times.  In 2015, Jenna was also named as an outstanding example of a Jewish community innovator.  Additionally, she has served on numerous steering, leadership and advisory committees, both in and outside the Jewish community, for many years. 


Jenna is married, has two young boys and also serves as the CEO of JELF (Jewish Educational Loan Fund), a non-profit organization that is dedicated to helping students pay for college or other higher education.