Atlanta’s Jewish singles span all ages and stages, but connecting has become harder with the shift from organic meetings to online dating. Many struggle to find meaningful relationships through these platforms, often looking outside their culture, which impacts Jewish continuity.
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To address this, Beth Friedman and Jenna Shulman founded Juluv in 2014, a Jewish matchmaking program offering a personal and effective approach. In 2024, Abi Cohen joined the team, bringing fresh energy and perspective. This initiative has gained strong support within the community for its focus on strengthening connections and preserving Jewish culture.
juLuv in the News
 'Matchmaker, Matchmaker' |  Dating Over 40: What Men and Women are Really Saying |  juLuv Brings Dating Back to Basics |
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Who We Are
Beth Shapiro Friedman
Co-Founder
Beth Shapiro Friedman has been informally matchmaking more than 20 years. In addition to helping individuals find their mate and become part of an enduring couple, she thrives on connecting people in order to enhance their lives. As the “go-to” person for finding physicians, babysitters, or helping families make connections when joining a school, Beth is also known for reaching out to those who are new to Atlanta, to help ease their transition and make them feel welcome in the community.
Beth is originally from New Hampshire and migrated south to attend Emory University. She earned her BA in psychology and then went on to obtain her teaching certificate, as well as a Masters in counseling. Beth taught grades K-5 in Atlanta, North Carolina and Virginia, forming lasting connections with students and their families in each location. She is an active leader and volunteer for the AA Synagogue, ORT Atlanta, Hillels of Georgia, JF&CS and Aurora Day Camp. Beth and her husband, Jared, were set up on a blind date in 1998. They married in 2000 and together, have three sons.​
Jenna Leopold Shulman
Co-Founder
Connecting people to one another has been an integral part of who Jenna is. Long before social media, Jenna was someone that everybody called when they needed a connection – a roommate, a job, a friend, a date, a plumber. She has a long track record of matches (romantic and non-romantic alike!), many resulting in true success.
In 2012, she was recognized as one of the Alexander Muss High School in Israel’s (AMHSI) 40@40 and in 2014, she was named one of Atlanta's Top 40 Under 40 by the Atlanta Jewish Times. In 2015, Jenna was also named as an outstanding example of a Jewish community innovator. Additionally, she has served on numerous steering, leadership and advisory committees, both in and outside the Jewish community, for many years.
Originally from Miami, Jenna has been in Atlanta for over 20 years and is married with two sons. Additionally, Jenna serves as the full-time CEO of JELF (Jewish Educational Loan Fund), a non-profit organization that is dedicated to helping students pay for college or other forms of higher education, a position she has held since 2014.
Abi Cohen
Matchmaker
Abi Cohen has always had a passion for helping people find meaningful connections. Before joining juLuv, she spent years informally matchmaking friends and family, many of whom found their forever partners thanks to her intuition and dedication. Having met her own husband on a Jewish matchmaking site, Abi has seen firsthand how matchmaking can transform lives and is excited to bring that same success to juLuv members.
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A proud Atlanta native, Abi grew up immersed in the Jewish community, attending The Davis Academy and The Weber School, where her love for Judaism became an integral part of her identity. She earned a dual degree in Early Childhood Education and Special Education and spent years shaping young minds and building lasting relationships as a teacher.
After stepping away to focus on raising her two daughters, Abi now brings her incredible attention to detail, compassion, and commitment to juLuv. She is honored to help members meet their perfect match and find their forever person.